CREATIVE DIRECTION:
"IN A WORLD FULL OF EYES TELLING THE TRUTH IS CRAZY"
The direction for the color contacts was to visualize the idea that the contacts aren't permanent and sometimes its okay to lie.
Press AD:
for the press we wanted to represent that it is a stylistic choice to use the product and is okay to lie in the name of personal style.
OUT OF HOME:
Copy and Creative Collaboration with Eva Hurley