Creative Direction:
There’s nothing like going to the movies. That shared experience becomes the hot topic of the week. You’re now the most interesting person in the office, others don’t get it like you do.
PRESS DESIGN:
The design concept stems from the observation that, when people discuss a movie they've seen, they often lose focus while explaining the plot, causing others to lose interest. These ads aim to playfully highlight that tendency, while providing a brief and general summary of the movie. The tagline, "You had to be there," emphasizes the idea that the only way to truly understand what happened is by watching the movie yourself.
Marketing:
For the AMC theaters campaign "you had to be there." We want to create 1of1 merchandise that will be given to all guests of the film within the theaters. The merchandise would only be available for said movie releases.
OUT OF HOME:
creative collaboration, copy, and graphic with Jadyn Craig